Even in an agricultural state like North Carolina, there are thousands upon thousands of people who have never been on a farm and have no idea how one works. No wonder there are misconceptions about the pork industry.

A program called We CareSM was launched as a joint initiative between the national and state organizations that represent pork farmers. We Care brings transparency to the process of pork production in order to help consumers see the care that goes into bringing food to their tables by clearly stating the ethical principles our farmers follow.

The North Carolina Pork Council is thoroughly committed to the ethical principles embodied through We Care. We endorse and champion these principles, from producing safe food and protecting animal well-being to safeguarding natural resources and providing a safe work environment.

We believe it’s our responsibility to do so.